Yesterday, I mentioned Social Media as on of the important steps you should complete before your opening day of business. Today, I will break down the types of Social Media that may benefit your small business. Before I do, there is one caveat. Do not set up on each of these platforms and overwhelm yourself before you even open your doors.
Social Media can be an inexpensive way to promote your small business, above and beyond the platform you are selling on. A small amount of money ($20) can help to boost your business recognition. Be careful with this as you want to be sure you are reaching out to possible buyers, not just anonymous users who have no interest in what you are selling.
According to several sources on Google, these are the social media platforms you should focus on as a small business selling a handmade product. I’m listing them in order of importance and will expand on each.
- FACEBOOK: This may seem obvious, but the sheer ease of developing a business Facebook page should make this #1. Not necessarily the fact that almost everyone is o this platform for one reason or another. Facebook has step by step instructions that will get you through the basics such as your cover photo, your brand logo and shop button. You can post a special sale, develop a “how to,” video, even pin your company’s manifesto at the top. On the left hand side, there is a “boost” button where you can literally choose women, between 40-50, in the United States, that have an interest in Alzheimer’s.
- TWITTER: This platform is wonderful when you are short on time, but want to get the word out quickly. Starting an account is very easy, but finding followers not so much. A suggestion I have is getting people to sign up for extra savings or FB only codes, by signing up on your Facebook Business page as a Preferred Customer. Ask for their Twitter account name. Also, promote “follow me on Twitter”
- INSTAGRAM: If you are photo-savvy, this is a wonderful way to get your business promoted. Better is the fact that most of the aspects are free to use. Opening an Instagram business account is very easy. Your profile should reflect you business name. You are allowed one link for people to shop or get more information. Videos are called “stories” that are easy to develop and upload, making it easy to promote a new item or a sale. Coming up with followers can be time-consuming, but again you can get names through your Preferred Customer sign up.
- PINTEREST: This platform is best for slowly developing your company and the items you are selling. Opening an account under your business name is simple, but you are differentiated from any other member. Pinterest is not timely. Your post may interest someone a year after you’ve posted. In the long run, it can multiply but you need to make sure the link is accurate, and the best for a seasonal item.
- YOUTUBE: If you are not camera-shy, this platform can help you gain followers on all of your platforms. Signing up under a business name is easy, the profile you are make gives you several options to describe your business and product. Better yet, it allows you to list all of your platforms as well as your buy link. The title of your videos should always include your business name as well as the subject matter. This way, when someone is looking for all of your videos then your account will pop up first then a popular list of your videos.
Social Media is so important in promoting your small business. With some time and direction from the platforms, you can easily compete with other small businesses on the platform which you choose. Hopefully, I’ve made the process just a little less daunting.