Last month marked another anniversary of my business. I was too busy to think about or celebrate it. That sounds great on paper, but the reality is that most of the time it had to do with chaos and focus.
This business of mine began as a way to make enough money to see my family for the holidays and buy Christmas gifts. It has evolved to be a “not so steady” stream of income . This past month, I made a goal to pull out all of the stops, stand at the edge of a cliff and grow.
This weekend, the steps I took to grow, came to a noticeable fruition. It was so noticeable that my phone kept “Cha-Chinging” and my husband thought I was running auctions. I know that what I did was a positive step in the right direction.
- I did a reality check and realized I cannot run this business alone. It has gotten too big and I needed to seek out trustworthy people to do what I could not. The criteria for delegating was “I don’t like to do this,” “I don’t know how to do this,” and “I don’t have time to do this.”
- I already had someone to list for me, but I did not have much work for him to do as something always took me away from completing the task.
- I already had someone to Share, Follow and go to parties on Poshmark. However, I never had new items on my site (see reason in Bullet 1)
- I hired someone to take pictures. She took my lister to a whole new level. In two weeks, my hoarding “death pile” has been reduced to ashes. Everything but hardgoods has been listed.
- I hired someone to take over my Pinterest and Instagram account. Both had a bad habit of “brain sucking” me and distracting my focus.
- I hired someone to take over my Facebook business account and run an ad over the weekend.
- I worked late at night, early in the morning, in addition to the hours I was already putting in. Except for religious obligations, I did not take a day off.
- The cost of these 3 “new hires” was paid for by my sales over the weekend.
I learned 3 lessons that I believe will be vital going forward:
- Stop being scared. to take a leap of faith. Sure you could fail…. but you could also win.
- Get rid of the ‘brain sucks’ in your life, learn to say no and keep your eye on the prize.
- A business without short and longterm goals is one that is stagnat.
I am so excited about what has happened in the past 30 days. It feels like I have found the recipe to the “secret sauce,” but I am smart enough to know that the recipe can never remain the same.