When I first started reselling, the only items I wanted to sell were formal gowns. I love vintage gowns from 1950-1970. I could buy them cheap, remove the stains, repair a few flaws and sell them at a ridiculously high gross profit!
Once a month….
So, 10 months out of the year I list items that will sell daily. However, January 15-March 15, I will list the gowns I have purchased throughout the year. I also list 1St Communion and Easter Dresses.
The trending prom dresses for 2017 are A-line with a train or a 2 piece. Sequins and glitter complete the effect and the are definitely not understated.
You might think that there is no way a girl would buy her prom dress second-hand on EBay. Think again because the girls who have purchased from me have said they had a limited budget, a hard to find size, or simply wanted to wear something that no one else would.
I price my dresses on EBay under $50 with free shipping. I cross-post on Poshmark at around $70, expecting to sell at $50.
Throughout the year, I try to find sizes 14 and above. Most of the time, bridal and formal dress shops cater to the 00-9 girl, and order large sizes on an ‘as needed’ basis. A deposit is requested and kept if the girl doesn’t purchase the dress. Because of this, I promote my 30 day return policy and they only pay shipping to send it back to me.
Some girls just don’t want to adhere to the trending fashion. They want a one-of-a-kind dress that no one else will be wearing. There is nothing more embarrassing to these girls than to have the same dress as 4 other girls. No one feels flattered.
The last few years, I have gotten messages from schools arranging for free prom dresses. They offer to pay shipping and I always participate. I receive thank you notes and pictures from the girls and that is worth so much more than the $50 I might have gotten.
So, for the next few months I will be focusing on my original niche that truly enjoy. By March, my ‘stash’ of dresses will be gone and I will be on the look out for next year!
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